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The Floral Mechanics!
Influencing Change thru Collaboration + Education
A Day in the Life of a Florist
First & Bloom announces, The Horizons Floral Collection
I can't tell you how many images of sunsets and flowers I have on my phone. Way too many!! However, there are a few horizons which have captured my heart and inspired me to create, The Horizons Floral Collection. Let's take a quick tour of the first two now available on First & Bloom for local delivery.
A new way to say, "I love you, Mom" from First & Bloom
Now, anyone in Washington State can experience fresh flowers by First & Bloom. I've launched a new shippable option called, The Field Fresh Box. These flowers are picked from local flower fields within about 24 hours, then boxed and shipped for next day arrival. Loved ones have been raving about the floral surprise they discover when they open their adorable, shipped box! Order one today!
How to crack the code to profitability for Valentine’s Day.
Every February, the floral industry gears up for the largest holiday of the year, Valentine’s Day. I used to start prepping months in advance. Plotting out pop up shops, carefully choreographing marketing campaigns, pre-ordering flowers, “guestimating” how any arrangements to make; all in the hopes of making a nice chunk of revenue on what should be a sure-thing for florists. Right? Wrong. Since my start...